3424 Peachtree Rd NESuite 300Atlanta, GA 30326, 121 West Trade StreetSuite 3000Charlotte, NC 28202, 14675 Dallas ParkwaySuite 550Addison, TX 75254, 537 Steamboat RoadSuite 200Greenwich, CT 06830, 1177 West Loop SouthSuite 1670Houston, TX 77027, 25 Old Broad StreetLevel 9 Leaf A, Tower 42London, England EC2N 1HQ, 2 Riverside WayWhitehall WaterfrontLeeds, England LS1 4EH, 300 Park Avenue SouthSuite 200Winter Park, FL 32789. It must be really fun these days to sit down with LPs who are basically throwing money at you. Because we feel strongly that, the worst thing we could do, after having a good round of fundraising is then let our return start to slide because we lose focus on really what's important in the business. The other piece is just in SEO and online through branding as I mentioned earlier. Steven DeFrancis: Best part, I will say the best part is, if you believe the idea that the industry is moving to more of a long term, more of an operating cadence that creates return as opposed to something more typical to what it has been; where it's buying asset, sell it, its more of a portfolio churn that creates return. Willy as you're aware, based upon a lot of the work we've done together, in those early years we were raising almost all of the LP capital through a preferred structure, because frankly the LPs thought what we were doing made no sense. And then on the broader question any thoughts about taking the model and expanding it out? It doesn't have to be brand new. Additionally the **** system outside her window (was not disclosed to her the **** noise at time move in) disrupts sleep. Cortland Corporate Headquarters and Office Locations. Argentina. As it relates to other types of housing, we have looked at whether student housing or senior housing. Historically in our business, groups would generally try to outsource as much of the business as possible. 08/18/2021. What you just talked through Steven was how you had this longer-term focus and continued to plow money back into creating the team and insourcing a lot of those activities that you could have bought from third party vendors at a much cheaper cost to the GP but at the same time, you had this long-term vision of creating the Cortland that you've actually created. While discussions, like the one I had last week with Matt Kelly of JBG Smith and with Steven today are primarily focused on the commercial real estate industry; the discussion with Kerr on culture and leadership is applicable across industries and contain lots of life lessons. So, Cortland decided to provide consistently high-quality living spaces at affordable costs. As a top 50 apartment owner and operator, Cortland has a brand and reputation of success and customer service. That allows us to underwrite a huge volume of potential opportunities, it's really inefficient. (855) 231-0937. Through local inspiration and research, this team strategically composes resident-centric communities and intentionally creates spaces for an elevated experience. Willy Walker: One of the things that you talked about standardization in the sense of the experience from a client standpoint. Cortland, like many companies, has its own drawbacks; the important part is that these drawbacks are heavily outweighed by the good at Cortland. This office is the major Cortland Dallas, TX area location. He is a member of the Buckhead Coalition and serves on the board of the Atlanta Neighborhood Development Partnership. 1 Week Ago. It allows us to invest in more unique human capital as this business gets more and more experiential. It's about starting with a process through testing, we use an industrial psychologist to do all this work. 2023, International Association of Better Business Bureaus, Inc., separately incorporated Better Business Bureau organizations in the US, Canada and Mexico and BBB Institute for Marketplace Trust, Inc. All rights reserved. View jobs Senior Lifestyle Corporation Careers and Employment Work happiness Scores based on about 385 responses to Indeed's survey on work happiness About work happiness 55 Work Happiness Score When we were starved for capital and so making investments in real estate made a lot of sense. Within 50 Miles of Cortland 5550. Steven DeFrancis: We do have a great capital team, Ned, you mentioned Chris Lennon. We are the dreamers, designers, and doers behind our living spaces and experiences, from the way we make our residents smile to the features we design and place in our homes. Learn more about Cortland. Faqs. Cortland Apartment Building and Tenant dispute. While the recruitment process is rigorous, it yields a workforce well suited to particular jobs. We could have never done that if we had done each of those with a host of external vendor relationships as opposed to a team internally that worked on everything. View 1813 W Cortland St, Apt 1, Chicago, IL 60622 property records for FREE including property ownership, deeds, mortgages, titles & sales history, current & historic tax assessments, legal, parcel & structure description, land use, zoning & more. The company employs more than 2,000 associates; it also owns and manages over 65,000 units, with a pipeline that will push this number to over 70,000 by the end of the year. Most of all, we got great consistency so when we were promising delivery dates on these units, we had much lower volatility than what we had seen previously, doing a more traditional model. If you look at Atlanta, you mentioned we're number one owner, number one owner in Dallas, in both of those markets were the number one owner and were mere basis points of the total. Internationally, we operate a build-to-rent (BTR) management and development platform in the UK. So, as long as Im here, thats where the focus on the operations. So, instead of calling in the more traditional model where if you're looking for an apartment in Denver and you call one of our locations in Denver, if they can't help you, which is fairly likely, because all the properties sit at 95% occupied. This long-term vision, in turn, drove all areas of the business, from hiring to design. So first of all, was product design quality, second was product quality, how long that product will last, third, was the ability to now control schedules. Pay Online. We did it because that was the capital that was available. They're better in the teens, they're really, really good when they hit single digit returns, because the alpha we're creating is somewhat consistent regardless. The reality is, you can count on one or two hands, the number of times that somebody really overspent what you would have okayed for them. Need to file a complaint? Talk us through those major moves there or investments that you had to make that were somewhat out on a limb vis-a-vis, the competition at that time. Talk about the move to vertically integrate and going and making partnerships with the OEMs over in China that allowed you to standardize product and cut your costs dramatically. Over the last three years we've closed on 4% of the assets we've underwritten but, at the end of the day, if we take the learnings we're having through in our existing portfolio in each of these markets and the learnings we get from the 96% of the assets that we lose on, but we underwrote and got all the data from, and then maintain all of that in a dynamic database. Making investments in the platform was really hard to see through to the upside of doing that but we felt very strongly that the demand was growing and going to grow very quickly. We all had one agenda. We knew we had to meet both of those things, both of those objectives successfully if we were going to grow successfully. More > Healthcare & Supportive Services It's less about buying them or renovating them, building them from that standpoint is really on the operation side. In general, I always feel appreciated, I always feel I can speak my mind, and I always feel like I am growing. Visit Website. We are one of the largest multifamily firms in the US, the Top Brand Performer for online reputation among property management companies(Reputation.com, 2022), and aGreat Place to Work-Certified Company(2022). The team provides better living on every level for our residents, as well as a full suite of business services for our clients from professional residential property management to build-to-rent consulting. Like one or two percent of the total supply. As you sit there and think about the next 10 years, what's more important to you; continuing to build on the capital formation side or continue to stick at, it's day-to-day operations and the blocking and tackling that actually brings the capital? 3424 Peachtree Rd NE Ste 300. Because of the challenge of getting really good design talent on a third-party basis early in the cycle and again that's because early in the cycle we were buying and renovating assets that were all foreclosures and many of those assets we paid sub $15,000 a unit. Steven DeFrancis: Sure, well first thank you for having me, glad to be here. Steven DeFrancis: Luckily, Im not solely depending on my fantastic leadership. The company employs more than 2,000 associates and owns and manages over 65,000 units today with a current acquisition pipeline that will push that number over 70,000 by the end of the year. Thanks, and have a great day. We are definitely being impacted by those supply chain issue so Im not going to say that are not happening. Once we brought that in-house, we then realized that we could do a better job on the material side and so Darla partnered with Clay Landers who runs our construction group and they started working with an importer, to again, we were not going directly to Asia to source materials were working with an importer to cut out some of the middlemen on this side. We talked a lot about how we're going to make mistakes and that's okay, just try not to make them more than two or three times each. Cortland Legacy | Dallas Area Corporate Housing Cortland Legacy 1 or 2 Bedroom Apartments 603 - 1689 SQ FT (approx.) We believe that fostering sharing and inclusion of all ideas, lived experiences, and world views in the residential community can provide transformative learning experiences for our . Sincerely, Mary S. Community Manager. Listings. $1,200 - $2,050. What's the best part of that? 22:17 - Steven comments on Cortlands approach to brand and recruitment. 0:48 - Willy previews episodes to come. Cortland | 42,444 followers on LinkedIn. Anchored on providing a beautiful yet affordable living environment and an enriched lifestyle to its residents the company has adopted the unique approach of internalizing the majority of its functions dedicated to achieving those two objectives from construction and design to product development. That's extremely inefficient, building buildings, renovating buildings, especially renovating buildings that are full of customers, it's fraught with peril. Addison, TX. Houston, Texas Office. Willy Walker: You talked about brand and the customer experience. Now I do try to get out as much as I can and meet all the folks across the system, but I do miss the that small family feel where you got to know everybody and that was a big part of the excitement of coming to work every day. You just raised your fifth closed end fund. And then the following week we'll be joined by John Kotter renowned Harvard Business School Professor on leadership to discuss his new book Change. But it definitely has paid a lot of dividends in transfers within the system. It also made that team work together. So those two things kind of had to come together to create that better client experience. When you go stay at a Marriott versus a Hyatt or whatever else. On the recruiting side we begin early in the cycle building a process around testing the applicants that we were hiring, such as, personality profiling, intellect testing to try to build a team of high performing individuals. Please select one of the markets below to refine your search. It's just not something people want to deal with, but it's necessary. Steven and his team manage a portfolio of multifamily assets located in 11 states primarily throughout the Southeast, Midwest, and Texas. - 8/28/2019 Hey Hannah! That was part of the rationale behind us insourcing our interior design team which allowed us to create the building materials business which will lead us over to Asia to create the material sourcing part of the business and then pair that with the construction execution piece really to systemize that product delivery at really high quality, but a very affordable price. Before I introduce Steven and dive into our discussion, I want to thank Mike Altman, David Dixon, Brad Brown, Ned Stiker and the other members of the Cortland team for all they have done to make Cortland the amazing company and partner it is. Contact Us. Cortland Build is a global, concept-to-completion construction delivery firm specializing in multifamily new build, commercial construction (amenities), and renovation. Visit Website. And part of being able to focus on that was stripping costs out and being vertically integrated. As CAP rates continue to take down, we're getting closer and closer to zero, so at some point that can't go any lower intuitively. We hope the information will help you find an . We felt that was important because we did a lot of research before we did this and learned that our brand actually stood for high degree of service, customer living experience, a lot earlier in the cycle than we had anticipated. Willy Walker: And in most of your markets Steven, you are a top five owner. A good example, we decided about five years or so ago we decided to let everybody know who worked on site, every community manager and service manager, that there is no amount of money that they are not licensed to spend to make a customer happy. Find the Cortland Dallas address. Back when we got started really doing this heavy value add, no investor wanted to do it. Cortland contact info: Phone number: (404) 965-3988 Website: www.cortland.com What does Cortland do? I look forward to speaking with you! As a leader in the multifamily industry, we create resident-centric, hospitality-driven living spaces and experiences across the US. We are one of the largest multifamily firms in the US, the Top Brand Performer for online reputation among property management companies. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. Not everybody can afford to move into a brand-new high-rise apartment. Mon: 9am - 5pm. Office (0) Den (0) Yard (6) Clubhouse (32) Business Center (32) Controlled Access (32) Playground (0) Cortland is the largest owner operator in Atlanta and Dallas as well as all of the State of Texas. Please reach out to me directly at 214.496.0727, or email me at mary.stevens@cortland.com. They execute Cortlands value-add and new build construction, in addition to offering their expertise beyond Cortland. So, clay and a wonderful gentleman on his team named Walter Hudson got on a plane and flew to China to find our missing cabinets and counters at the time. And so, it's a wildly competitive marketplace right now and you're seeing CAP rates continue to chink down and chink down. We recently, by example rolled out a concept we call the Leasing Hub, which is instead of having leasing agents in every property who are fielding calls, inquiries from new customers, we centralize those folks. What we've learned is, the value you get out of being scaled in a market, you can't beat it in any other way, centralized services, etc. And then, all of those calls come into a central location. Competitors. During the economic downturn in 2008, we decided to shift our focus from developing communities to acquiring and renovating existing multifamily communities all with a vision to challenge the conventions of the traditional multifamily industry through better living spaces and experiences. 346-206-1014. We're here to help our residents, clients, and communities across the globe. And so, a lot of what we set about to do seven or eight, ten years ago was, how we can use this value-add machine to create really, high quality and high touch finish and high touch experience for folks at a price that is affordable. And that was a result of a fair amount of research, where it was pretty clear that, despite you know the huge boom in folks moving in town in the early part of the 2010 decade, in the urban Renaissance, which was great but it just meant that, instead of 100% of the new growth being in the suburbs, it was 85% of the new household growth was in the suburbs. The deal pushes Cortland's portfolio of owned and managed apartments to more than 60,000 nationwide and makes it the largest apartment owner in DFW, the company said. Pros. That part didn't take a lot to bite off on that it was largely just math. 2404-14 W. Cortland. Then you have a much lower failure rate and then a better system of maintaining that product so you know when you have something that's been repaired three times for the same problem you're probably going to have an issue. We are probably a 50 some odd people on the investment team, and they are spread out across the markets where we are operating in the US. Steven DeFrancis is the founder and CEO of Cortland. The Residence Life and Housing Office at SUNY Cortland is committed to providing safe, civil, and vibrant living communities in support of our academic mission. A focus on stripping out costs to be vertically integrated to allow you to scale from 5,000 units up to today over 65,000 units. Cabinets, counters, tile, light fixtures, plumbing fixtures, flooring rob hooks, doorknobs, peep holes, you name it. So, we got a great price, we got great product, we got great finish. My controlling now the design of the materials, were talking everything inside the drywall in a unit. Because it gives us less volatility on the outcome of the return. What did Steven and his colleagues see, Willy wonders, that led to the shift? Company Overview. On the latest Walker Webcast, CEO Steven DeFrancis joined us to discuss his strategic approach to systemization, his focus on building a stellar team, and his approach to growth. Photos. The second part of your question is really what about this change caused us to in source all these parts of our business and if you believed at that time that we were right regarding the transition in our clientele which they could afford to pay more, which everybody liked. So as an industry we put all the focus on the within the office, the talent in the office that's leasing and bringing in new customers. You still had the vast majority of households growth taking place in the suburbs, where folks where not making the same type of wages, as the folks who were moving into these new in-town developments. staff definitely needs a to be looked at thoroughly. We did probably a dozen or so projects in that brand and we've been sort of moving out of that. It's clich everybody says it starts with the people, but it really does start with the people. Cortland Legacy is a short distance from incredible shopping, dynamic entertainment and several outstanding sporting venues. Since its founding in 2005 Cortland has expanded into a global, vertically integrated, multifamily real estate investment, development, and asset management company. I have strong belief that if we continue to perform for the capital, they're going to find us. They thought it was nuts to spend that much money on a renovation of an existing project. . Cortland Mallard Creek 500 Solano Dr Charlotte, NC 28262 1-3 Beds 1-2 Baths 740-1,454 sqft $1,455 - $2,118/mo Local Information Map Schools Shop & Eat Google -- mins to Commute Destination Description (704) 327-6476 Come Home to Cortland Mallard Creek As a result as an industry we didn't have a lot of investment in doing it better, we had a product, system and people, etc., but we did see that that clientele was likely going to be changing coming out of the GFC. Walker & Dunlop and Cortland have grown almost in lockstep over the past decade and Steven and his team's amazing success has been a big part of Walker & Dunlops success, and for that Im deeply grateful. Cortland's team is comprised of people committed to challenging the standards of conventional apartment living. I don't know if we were really convicted or just really crazy, but we stuck to it, and kept building the machine around that model. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles. We spent about six months with four market study groups just studying different parts of the business. But we also knew those better returns we had to give up in the early days and pay more for the capital, most of the investors thought what we're doing in the early part of the cycle didn't make a lot of sense. 2834-38 N. Orchard. Customer Reviews are not used in the calculation of BBB Rating. Cortland Locations. There's huge value in that and this is just one example where that scale just creates a ton of value. (36) Military Housing (0) Corporate Housing (0) Move-In Date More Save Search Sort Beds. We then were able to start investing in those folks, training them better, creating better career pathways so they didn't feel like they were just going to be the service manager of location 22 forever which then creates more energy, as you can imagine, within that group. You can live in an apartment, or you can live at Cortland. Im assuming you had to get market returns for your LPs, but your GP return dragged as you were investing in the business. Cons. But a lot of people at that time may have seen the demographic shifts coming, thought that the demographics behind multifamily were really strong, but didn't take the component parts that you just talked about as it relates to a focus on the customer experience. One of the things we knew early on, if we were going to be best in class at creating a living experience and customer delight, what we had to do first was make this a best place to work. But I want to go back to 2010 when you owned, I think 1,200 units and had a whopping eight people inside of Cortland or just the next year when you'd actually grown dramatically from 1,200 units to 5,000 units. Sounded great on paper, was very efficient, and really from the 90s forward propped up this whole cottage industry of B2B vendors in the multifamily space where you could buy almost every part of your business on a per unit basis. After digging into that a fair amount, we realized that there was really very little, you know as an industry, we pay very little respect to the folks who are turning wrenches if you will. Ive seen the numbers as it relates to how you've been able to build the Cortland brand. So, it barely moved the needle to go from really low grade to really high grade. Willy Walker: And is that, given the supply chain issues going on today are those relationships and controlling that process a competitive advantage right now at this time in the cycle, given the pandemic and how backed up supply chains are? 2849 N. Orchard . As you know, Willy, from your business you've done a great job with this. It's fixing it fast is better than not fixing it at all, but if it never broke that's, the best thing. I can only imagine, Steven, that during the pandemic as hotels and office buildings were sort of sitting on the sidelines and weren't trading because nobody really wanted them, there were opportunities for you to step in and use your act rehab capabilities to convert a hotel, for instance, into a multifamily property. Senior Lifestyle Corporation 55 2.8 Write a review Snapshot Why Join Us 558 Reviews 143 Jobs 1.4K Salaries 104 Q&A Interviews 14 Photos Want to work here? Whether it's delays of materials hitting the site, or a sub falls on the job, or units aren't ready. Fri: 9am - 5pm. BBB reports on known marketplace practices. And then create a better living experience which would create more demand at our assets and eventually lead to better returns for our investors. I think, what is so much easier today for us having created the capital structure that we have is two things. However, Steven hasnt considered expanding beyond housing. 2:33 - He introduces his guest, Steven DeFrancis, CEO of Cortland. Is that correct? The market today is as white hot as we've ever seen it Steven you know that very well. I can't even remember a single story where we were like oh, my goodness, I can't believe we let them do that look and what they did. I can think of many stories where they did the right thing for the right reason because they were empowered to go do it through decisions and checkbook. Ms. Sarah DeFrancis, Manager of Communications. So much of it is about putting people in the right seat on the bus. We started with no brand and that was largely because early on the first 50ish assets we bought in this cycle were all REO, they were foreclosures, or the LP had kicked out the GP. Hiring. This is a multi-location business. Part of all of the insourcing was to be able to create a team that could work together to create the product, whether it's developed or renovated, etc. When they were going to be onboarded on a truck., Because now all those vendors were working for us we couldnt make them be any better, but at least we had a line of sight into what was going on, and they were working for the owner, instead of a myriad of middlemen in between, who really didn't care as much as we did about when that stuff showed up. As it drug on and we got into the middle of 2009 and we had been playing defense for two years, at that point, we decided to do a pretty significant research project to try to, the goal was to try to determine where the market was going. Say yes to a career you love. And so, we felt that if we were really going to meet the clientele where we thought they were going what we really had to do was insource all these parts of our business to really control all those touch points. Our Offices +1 (888) 525-8488 cortland@cortlandcompany.com USA Anacortes, WA 1012 Second Street Anacortes WA 98221 +1 (360) 293-8488 USA Houston, TX 10633 West Airport Blvd Ste 300 Stafford TX 77477 +1 (832) 833-8000 EU The Netherlands Galvanistraat 115 6716 AE Ede The Netherlands +31 682 101 602 It starts with the people specializing in multifamily new build construction, in addition offering! 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Of housing, we operate a build-to-rent ( BTR ) management and Development platform the... Structure that we have is two things kind of had to come together to that... A focus on stripping out costs to be vertically integrated to allow you to scale from 5,000 up! Definitely being impacted by those supply chain issue so Im not going to grow successfully from incredible shopping dynamic. Site, or units are n't ready create more demand at our assets and eventually lead better. How you 've done a great capital team, Ned, you mentioned Chris Lennon reputation of success customer! Well suited to particular jobs try to outsource as much of it is about people... Going to grow successfully better client experience versus a Hyatt or whatever else much easier today for having... Moving out of that: and in most of your markets steven, you name it holes, you it., CEO of Cortland of dividends in transfers within the system has paid a lot of dividends in transfers the... 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Of conventional apartment living everybody says it starts with the people the job, or you can live in apartment... And we 've ever seen it steven you know that very well counters. Ive seen the numbers as it relates to how you 've been able to on! Of those calls come into a central location help you find an | Dallas area Corporate housing Cortland Legacy Dallas! To scale from 5,000 units up to today over 65,000 units those calls come into a central location inspiration research... Located in 11 states primarily throughout the Southeast, Midwest, and.... Provided is accurate help our residents, clients, and communities across the,. Im here, thats where the focus on the outcome of the experience a... Resident-Centric communities and intentionally creates spaces for an elevated experience and communities across the globe specializing... Today is as white hot as we 've ever seen it steven you know that very well were everything! 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